Sell Yourself
by Jenn Lee on Mar.29, 2010, under Blog

Iron Horses - 18x24 ECO friendly 3D Wall Art
When you are selling your talents or services as a business, the importance of being able to sell yourself is first and foremost. What is it that sets you apart from your market? What do you offer that nobody else does? Can you say you are unique in your industry of choice?
These are all important questions to ask yourself when trying to market yourself or your art. Think about putting yourself into the shoes of the potential client. What do you look for when you are looking for something to buy? You don’t even have to just use art as an example. When choosing a new pair of shoes or a shirt, what makes you choose one over another? A black pair of dress shoes is a black pair of dress shoes right? Why did you choose the pair that you selected? A mans plain white dress shirt is a great example to use. There must be several dozens of mens dress shirt designers and the style really doesn’t change very significantly, but why did you choose the one that you did? It’s pretty evident something had to have directed you towards the choices you made, even though you were presented with several brands of the same thing.

Scarlet Macaw - 18x24 ECO friendly 3D wall art
Being able to sell yourself requires confidence, perseverance and a lot of charisma. You need to be very confident about what you are selling. When you like something, you talk it up to others right? You tell your friends or family why you like that shirt or that pair of shoes. You give valid reasons that they can relate to, right? Sell yourself the same way. You need to believe in yourself and your capabilities. Nine times out of ten, you not only sell your art piece, but you will gain a returning client. This is an art…in this artist’s eyes.
5 Comments for this entry
1 Trackback or Pingback for this entry
-
Up-selling | The Artist's Eyes by Jenn Lee
April 3rd, 2010 on 10:51 pm[...] few days ago I wrote an article about Selling Yourself. This post is sort of a followup on that thought, I would like to talkĀ about up-selling. What is [...]





March 29th, 2010 on 3:05 pm
That’s good,,,,
March 29th, 2010 on 3:11 pm
Thank you very much JJ =)
March 29th, 2010 on 4:06 pm
I’m beginning to think you’re the little voice of artistic reason in my head, Jenn!
March 29th, 2010 on 4:11 pm
If it helps…then I’m happy! =)
March 29th, 2010 on 5:57 pm
I can’t agree more with this. You can be the best in your field, but if you can’t market yourself, you’ll only be the best to yourself ..and maybe mom & dad.